Check In, Raise Your Status, Get Discounts! Google Enters the Location Based Deals Market

March 24, 2021

Going head to head with Groupon, Foursquare and Facebook, Google has entered the location based deals market with its new check-in deals service called Google Latitude. Initially rolled out in March with promotions targeting local businesses in Austin, Texas, Google Latitude now has national offerings available from prominent retailers such as Macy’s, Radio Shack, American Eagle Outfitters, Arby’s and more.

Google Latitude works like this. After joining Latitude, consumers can invite friends and family to join their network. Consumers then “check-in” using Google Latitude each time they visit their favorite places. This lets their friends and family know where they are when they check their own Latitude account. (There are privacy settings built in.)

With the new Check-In feature, the more times you check-in to restaurants, retailers and other locations using Latitude the more status you gain with those participating retailers. As your status level increases, you will see greater benefits. Offers range from a free bag of chips to percentage discounts depending on the retailer you are visiting and the status level you have achieved. Check-in offers are available in three status levels and you can redeem your check-in offer right from your mobile phone.

Consumers with iPhones need to install the Latitude app for iPhone. Those on Android can start unlocking offers by updating to the latest version of Google Maps for Android.

Check In, Raise Your Status, Get Discounts! Google Enters the Location Based Deals Market

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