The results are in and consumers are in love! In the days leading up to Valentine’s Day, consumers relied on their mobile devices and tablets for help with finding that perfect, romantic gift or dinner location for their Valentine.
According to the information released from Google, in the days leading up to the Valentine’s Day holiday, there was a steep rise in searches for restaurants including:
- 359% increase on mobile devices
- 135% increase on tablets (iPad, Kindle Fire, etc)
- 142% increase on desktops
“For last-minute reservation makers,” Google says, “mobile was the device of choice. A whopping 62% of total US searches for popular national chain restaurants on Valentine’s Day occurred on high end mobile devices or tablets. If you weren’t advertising on mobile, you missed an opportunity to reach nearly two-thirds of consumers looking to find a restaurant.”
Those searching for last minute gifts also relied on mobile search results. A prime example of the power of mobile search is the increase of 227% in flower related search terms in the U.S. from February 7th to February 14th. These searches resulted in more people clicking on the ‘Get Directions’ or phone number links. According to Google, “Consumers were 560% more likely to click to make a call week over week. And mobile clicks to get directions increased 514% over the same period as people were scrambling to find a nearby florist.”
It’s clear that when holidays approach, most consumers are last minute shoppers. When push comes to shove, consumers will turn to their mobile device or tablet to help them find a gift or make that needed reservation. If you don’t have a robust mobile advertising campaign, you are missing out on reaching the ready-to-buy consumer.
If you are ready to expand your marketing campaign to include mobile or are looking to refine your current mobile marketing campaign, now is the time to call Qiigo. QiigoMobile can help you reach this lucrative and active market.
For more information on QiigoMobile, call (404) 496-6841.
