The recent Internet Advertising Revenue Report released by the IAB revealed landmark highs for full year 2011 advertising figures within the industry. “This historic moment, with an especially impressive achievement in mobile, is indicative of an increased awareness from advertisers that they need to reach consumers where they are spending their time—in digital media,” said Randall Rothenberg, President and CEO, IAB.
Highlights from the report include:
- Total full year revenues of $31 billion – a 22% increase over 2010’s full year number
- Q4 2011 best-ever total revenue of $9 billion, representing a 15% increase over Q3 2011 and a 20% increase over Q4 2010
- Mobile advertising came in as the fastest growing category with triple-digit year-over-year growth. 2011 full year revenues totaled $1.6 billion a 149% increase over 2010.
- Online search revenues were up nearly 27% to $14.8 billion in 2011.
- Digital video advertising increased 29% over 2010, with full year revenue of $1.8 billion.
- Display-related advertising saw a jump of 15% to $11.1 billion over 2010.
- Retail advertisers continue to dominate internet ad spending accounting for 22% or $7.1 billion of total revenues.
“The year 2011 saw mobile advertising become a meaningful category,” said David Silverman, Partner, PwC U.S. “By combining some of the best features of the internet, along with portability and location-based technology, mobile advertising is enabling marketers to deliver timely, targeted, relevant, and local advertisements in a manner that was not previously possible. It is for these reasons that we expect strong growth to continue with mobile advertising.”
What percentage of your marketing budget is allocated to online and mobile marketing? Call Qiigo today to discuss customized online and mobile advertising strategies to maximize return on your investment. Call (404) 496-6841.