We all prefer our customers to be serious shoppers with money ready to spend. There is nothing worse than wasting valuable time with a customer who isn’t serious about a purchase. Whether at your bricks and mortar location or your website, you want to draw motivated shoppers versus window shoppers. So how do you drive top quality traffic to your website? The kind of traffic that is ready to buy?
SEO (search engine optimization) is an excellent tool to build website traffic and top rankings on Google. But searching on any old keyword isn’t enough. To get the best prospects for your business, you need to focus on “long tail keywords”. Long tail keywords are keywords of three or more words. For example, searching on “cars” isn’t as effective as searching for “used cars for sale under $5,000”.
Long tail keywords work to your advantage because there is less competition for them. With long tail keywords, you get higher search engine rankings more easily. Most importantly, consumers who search for more specific things are more likely to be serious shoppers ready to spend their money.
The reasons to focus on long tail keywords are simple:
- Focusing your SEO efforts on long tail keywords will over time, lead to more search engine traffic because you will have more pages indexed.
- Long tail keywords will produce higher page rankings because there is less competition for them.
- You will find your best prospects through long tail keywords. They’ve already taken the energy to think about what they specifically want or need; now they are on your site. These people are more likely to subscribe to your blog, email blasts and read your advertisements.
- Long tail keywords generate higher sales. Shoppers who use long tail keywords are motivated and looking to spend money. Skip past the window shoppers and focus your energy on the serious shopper.
Focusing your SEO energy on long tail keywords will deliver the customer who is most likely to spend money at your site. Isn’t that what we all want?