When consumers are in the market for a product or service, their first stop is usually the web. Consumers search for local businesses using keywords paired with their prefered location.
Research shows that these searches overwhelming lead to store visits. In fact, one Google study found that 76% of local searches conducted on a smartphone led to a store visit.
This is just one of the reasons why showing up in local search results is such an important factor in your marketing success. Implementing localized content for your website is one of the best ways to improve your local search rankings.
Creating Content that Ranks For Local SEO
Local SEO is a strategy within the broader scope of organic search engine optimization. With a Local SEO focus, you’ll be improving your website’s ranking for local searches. Which is critical if your intention is to capture the attention of local prospects right when they are looking for your product or service.