More Time Spent with Mobile than Print


A recent study released by eMarketer shows that US adults now spend more time on mobile devices than they do with print media. Time spent on mobile devices increased 30% from 2010 to 2011, while time with print media was down 12%. (Print media includes both newspapers and magazines.) The total time spent each day on mobile devices increased to 65 minutes, while combined print media time spent was just 44 minutes each day.

Time on the internet continues to increase as well with 2011 usage at 2 hours and 47 minutes per day, up 7.7% from 2010. Television and video leads the time spent pack with 4 hours and 34 minutes spent viewing live or recorded on DVR or DVD programming. Data in this report includes all time spent with the medium regardless of multitasking, so an hour spent watching TV while using your mobile device counts as an hour of each activity.

Currently shifts in ad spending are lagging behind consumer habits. At Qiigo, we expect that to change. With mobile devices enjoying more than 10% share of adults’ media time each day, now is the time to shift your marketing budget to meet the viewing habits of today’s consumers. 2012 will be the year for mobile advertising. Position your company for success in 2012 with Qiigo Mobile.

Contact Qiigo today to learn more and be ahead of the curve in reaching consumers in the New Year.

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