Google Projects Half of All Transactions to Be Mobile by 2015

Google executives recently detailed their projections for mobile transaction usage while speaking at a Direct Marketing Association Projections are Upbreakfast. These projects included staggering numbers like two-thirds of all purchases and half of all transactions occurring on mobile devices by 2015. Additional projections reported by Google executives included:

  • 80% of visual content to be digested through digital devices by 2015.
  • 5 billion people to be active on the web by 2020, up from the 1.9 billion active on the web at the end of 2010.
  • 10 billion mobile subscribers by 2020, up from the 5 billion mobile subscribers in 2010.
  • 53 zettabytes of digital information projected to be created by 2020, as compared to the 800 exabytes created at the end of 2010.

According to David Shapiro, Google’s director of small business marketing, “Mobile will be bigger than desktop in five years.” He also pointed out that “Mobile searches grew five times in the last two years.”

He went on to explain that searches are the “web’s killer app,” with mobile and search functions becoming increasingly integrated. Shapiro explained that one-third of all Google mobile searches have local intent, with consumers searching for information related to where local businesses are located, what products they carry and what their hours of operation are.

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