Google Sees 32% Increase in Revenues
Consumers clicked on 18% more Google-served ads in Q2
Google recently reported $9 billion in Q2 2011 revenues, a 32% increase over Q2 2010. 97% of this revenue is attributed to the company’s advertising revenue which grew 33% compared to 2010 to $8.7 billion in the second quarter.
Revenues from ads on Google sites in Q2 were $6.2 billion, which accounted for 69% of all revenue.
Net income in Q2 was also up. The $2.5 billion in net income represented a 36% increase compared to Q2 2010. Google also spent $1.1 billion on sales and marketing, up 73% compared with Q2 2010.
Consumers are responding to Google ads
Consumers are clicking on more Google ads than ever before. In Q2 2011, consumers clicked on 18% more Google-served ads than in Q2 2010. The average cost per click also rose 12% for advertisers in year over year analysis and 6% versus the previous quarter.
Google paid 20% more, or $1.8 billion, to advertisers that used its AdSense product to run search and display ads on the company’s network of third-party sites.
Google continues to grow, adding 2,452 employees in the second quarter. This brings it total full time staff count to 28,768.
Did your business grow 32% over the last year in this economy? If you would like to experience that kind of growth, it is time to consider how online advertising can get you closer to that number. Contact the Qiigo team today and let us show you how internet marketing and online advertising can have a positive impact on your bottom line.
