The Interactive Advertising Bureau and PricewaterhouseCoopers recently released a report detailing online advertising expenditures for the first half of 2011. These figures included total online ad revenues, display ad revenues, email ad revenues, and a look at expenditures by various categories of business.
Here’s a look at highlights from this report:
- Total online advertising revenues in the U.S. were up 23% to $14.9 billion over the first half of 2010.
- 2Q2011 ad revenues were also up 24% to $7.68 billion compared with the same period last year.
- Search marketing generated $7.3 billion in revenue in the first half of the year. This represents a 27% increase over 2010 and 49% of the period’s overall revenue.
- Display advertising accounted for 37% of the period’s overall revenue at $5.5 billion. This represents a 27% increase over the previous year.
- Display revenue was broken down into four segments
- Display/Banner Ads
- Digital Video
- Rich Media
- Sponsorship
- Display revenue was broken down into four segments
- Display/Banner ads brought in the bulk of the revenue at $3.4 billion.
- Email revenue accounted for only 1% of all revenue and dropped 34% year over year to $79 million.
- The most spending on online advertising is coming from the retail segment with retailers spending $3.4 billion, an increase of 20% over 2010.
- Telecommunications, financial services and automotive marketers come in behind retailers in spending.
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