Starting April 21, 2015, the mobile search ranking algorithm Google uses will include mobile-friendly factors.
What does this mean for you? Ensuring your website is responsive and mobile-friendly is essential.
Google explains that this change to the algorithm will make it easier for users to find “relevant, high quality search results that are optimized for their devices.” With this change Google will begin labeling sites as mobile-friendly. The changes to the algorithm will also determine if a site should rank higher in the search results.
According to Google, “…We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” You can find more information on this announcement here and test to see if your website is mobile friendly here.
Is your site mobile-friendly? Google has provided a quick start guide for ensuring a mobile-friendly website. Use this resource to gather information on offering a full mobile experience as well as testing your current site to see if it’s mobile-friendly.
Google’s given notice. To rank, your site must be mobile friendly by April 21, 2015.