According to a recent report, the Interactive Advertising Bureau (IAB) states that internet ad revenues in the U.S. grew to $27.5 billion over the first six months of 2015. This represents a 19% jump compared to the $23.1 billion in the same period in 2014.
The IAB’s “Internet Advertising Revenue Report” revealed that internet ad revenues grew by 22.5% in 2015’s second quarter compared to the same period in 2014. This year’s number was $14.3 billion, compared to $11.7 billion in Q2 2014, representing an 8.5% advancement in 2015’s first quarter.
Representatives of the IAB stated that consumers have been adjusting their media and purchasing habits. The use of digital and mobile devices have helped to influence these changes.
The report went on to state that mobile revenues are up to $8.2 billion at the half year mark in 2015, which is up 54% compared to the $5.3 billion in the first six months of 2014. Mobile ad revenue now covers 30% of internet advertising revenues, a 23% increase from the half year mark in 2014.
Digital video revenue, at $2 billion, is up 35% from 2014 to 2015. While social media revenues are up to $4.4 billion in the first half of 2015, 51% greater than in the same six months of 2014.
The remaining half of advertising revenues consist of the same three categories as previous years, including retail at 22% and both automotive and financial services at 13%.
Display ad revenue is up 5% in the first six months of 2015 compared to 2014, at $6.8 billion, compared to $6.5 billion over the same period in 2014. Display ad revenue accounts for 25% of all digital ad revenue.