The Internet Advertising Bureau’s (IAB) full year 2012 report on digital ad revenues was recently released. It shows another record year for digital ad revenues with significant increases in the mobile category.
Digital ad revenues rose to $36.6 billion in 2012. This represents a 15% increase over 2011 revenues. Mobile was the fastest growing segment of digital ads sales with ad revenues totaling $3.4 billion or 9% of total digital ad revenues. This represents a 112.5% increase over the 2011 mobile ad revenue total of $1.6 billion. These numbers confirm the IAB’s mid-year report which projected overall digital ad growth to slow with mobile ad sales would continue to rise.
“These record-breaking numbers represent a paradigm shift when it comes to marketers recognizing the role a multiplicity of screens plays in effectively reaching today’s consumers,” IAB President and CEO Randall Rothenberg said. “Mobile, in particular, soared due to its ubiquity and intrinsic ability to serve as a powerful digital dashboard that travels with you from morning commute to nighttime video viewing and beyond.”
Other areas of digital ad sales to see growth include:
- 29% increase in digital video to $2.3 billion.
- Search totaled $16.9 billion; a 14.5% increase.
- Display advertising rose to $12 billion; an increase of nearly 9%.
With mobile advertising clearly leading the digital ad industry, it’s important for businesses to gain a foothold. Is your company actively engaged in a mobile marketing campaign? Find out how Qiigo can help you reach consumers with our mobile marketing platform. Call (404) 496-6841 for more information.