Google has recently released its first Franchise Marketing Playbook. Qiigo is proud to have been a partner in the creation of the Franchise Marketing Playbook.
The Playbook is designed to provide strategies for addressing common local advertising challenges faced by franchisees. This step by step guide can help franchisees optimize their digital presence while increasing their return on investment for key digital marketing strategies. Strategies and best practices have been gathered from experts working within the franchise community, including Qiigo.
“We are thrilled to have played a part in creating the new Franchise Marketing Playbook,” remarked Rick Batchelor, Qiigo CEO. “Our work with franchisors and franchisees across a wide range of industries has made Qiigo the trusted choice for digital marketing solutions.” Qiigo provides strategies for managing online directory listings on pages 40 through 43 of the Marketing Playbook.
With tips for franchise development, search, display and mobile marketing, franchisor and franchisee specific strategies, and more, the Franchise Marketing Playbook is filled with a wealth of information to help your business grow.