Reach and Engage with Consumers via Mobile Marketing

mobile devices

Mobile marketing isn’t new, but that doesn’t mean that businesses are using it to its fullest capacity. Did you know that approximately 60% of small businesses still don’t have a website, much less a mobile enabled web site. Brands that want to engage consumers and see positive responses from their efforts must include mobile as part of their marketing mix.

Mobile usage continues to be on the rise. On average, people check their smart phones and tablets 150 times per day. Our mobile devices seem to always be in reach. No matter the occasion or where we are, we can access our mobile devices. Recent studies have shown that mobile usage is increasing:

  • In 2014, time spent on mobile devices is projected to increase by nearly 25% over usage in 2013.
  • Time spent on mobile devices in 2014 is expected to hit 2 hours and 15 minutes per day.
  • Time spent on mobile devices is increasing as time spent on PCs is decreasing.
  • 70% of mobile searches regarding businesses prompted a call to the business from the search results.
  • Slightly more than 50% of US consumers use mobile devices to find information on business product and services.
  • 84% of businesses with newly enabled mobile websites see an increase in business.

Mobile marketing is also shown to be successful in the quest for consumer engagement. Marketers using SMS marketing report response rates as high as 98%. Text message marketing rates high on the engagement spectrum because consumers can be reached anywhere including work, class or if they are engaged in another activity. When people hear the notification chime from a text message, they are inclined to open and read that message.

Mobile apps are also an extremely effective way to engage your consumer. Nearly 90% of time spent on mobile devices is spent within apps. There are millions of apps available and billions of apps are downloaded each year. Some of the most popular apps are social media related. Many brands find success engaging their target markets through a combination of social media and mobile marketing.

Of course, one of the most important aspects of any marketing campaign is content. This is especially true of mobile marketing. Easy access to mobile devices and the ability to easily share information makes the creation of thoughtful, fun and creative content all the more important. When creating content for mobile devices, be sure to pay special attention to your call to action. While the color and placement of your call to action is always important, with mobile marketing you must also consider the size and ease of use. Be sure your call to action button can be touched easily regardless of the user’s finger size.

For more information on mobile marketing and reaching your client via Internet marketing, call Qiigo today at (404) 496-6841.

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