Ipsos and Ipsos Global @dvisor recently announced a new study showing the world wide popularity of brand social media pages. Forty-five percent (45%) of respondents reported they regularly check out brands’ social media pages.
Women were more likely to visit these pages than men (48% to 43%). Age also plays a significant role in the propensity to seek out social media pages of brands. Fifty-four percent (54%) of those under the age of 35 regularly check out brand social media pages compared to 43% of those age 35-49 and 31% of those age 50-64.
What draws consumers to brand social media pages? Contests, deals or a place to voice opinions are all likely to draw attention from consumers. Regardless of why they visit these pages, it is clear that many consumers are likely to view a favorite brand as a ‘friend.’
Does your business have a social media presence? Are you confident you know what consumers are saying about your brand online? For assistance managing your brand in the world of social media, contact Qiigo at (404) 496-6841.