The 2015 Google International Franchise Assembly (GIFA) was held May 7 and 8, 2015 at Google’s Mountain View, California campus. The theme of the 3rd annual GIFA summit was Discover. The summit brought together leading executives from the franchising industry and Google. Representing Qiigo were Rick Batchelor, CEO, and Christian Pillat, Product Manager.
The GIFA summit seeks to empower and educate multi-location brands as they develop digital marketing strategies. Topics at this year’s GIFA summit included:
- Nowcasting & Understanding the Economy through Google Search Trends
- Innovating Your Brand Online
- Google My Business Strategy
- The Future of Search and Google Performance Strategies
Qiigo is proud to have been a Partner at the GIFA summit. “We are extremely excited to have participated in our third GIFA summit,” remarks Rick Batchelor, Qiigo CEO. “Working closely with Google and leading franchise brands, we help franchisees across the country find digital marketing success.”