Quick Hits on the Current and Future State of Online Advertising

The Search Engine Marketing Professional Organization (SEMPO) recently released findings from their 2008 State of the Market Report survey of online advertisers and agencies. The findings show a continued bright future for online marketing in general and SEO efforts in specific. Here are some of the highlights of their findings.

  • 2009 SEM spending is projected to rise to $14.7 billion.
  • 2013 SEM spending is expected to reach $26.1 billion.
  • Online advertisers continue to embrace new marketing platforms.
  • Advertisers are willing to pay for reach achieved through behavioral targeting.
  • 40% of SEMPO State of the Market survey respondents are actively using social media sites for in-house marketing.
    • Facebook is the leading social media site. Four out of five advertisers use Facebook for brand promotion.
  • 75% of respondents would pay for clicks from targeted behavioral groups.
  • Advertisers are willing to pay more for demographic, daypart and behavioral targeting.
    • 10% more for demographic and daypart targeting
    • 13% more for behavioral targeting
  • 40% of advertisers plan to start targeting or retargeting searchers within the next year.

For more detailed information on the findings from the SEMPO 2008 State of the Market Report, visit their site at www.sempo.org.

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