Video Advertising in 2020


Video is a great medium for grabbing people’s attention—but only when it’s used strategically. Poorly produced videos will have viewers clicking away at lightspeed. However, high-quality, on-the-mark videos enable you to get your message across and make a lasting impression on viewers that resonates even after the clip is over. If you’re wanting to use video in order to grow your brand in the upcoming year, we have some tips that can help you get the most out of this engaging form of media.

How to Use Video to Amplify Your Digital Marketing Strategy

We often say that “a picture is worth a thousand words.” With video, you can count on amplifying that impact. Each second of your video contains a message that would otherwise require countless words to get across. Utilize this time in a way that allows you to connect with your audience, form a trust-based relationship, and inspire them to see your brand in a new light.

Here are just a few of the ways you can make an impact with this creative medium:

You can use video to bring the story of your brand to life. 

Show rather than tell your backstory in order to truly leave a lasting impression. When viewers have a deep understanding of how your brand came to be, they’ll be better able to relate to your messaging. Presenting your story in a creative way doesn’t just fill in the blanks for the audience, it can also help build your business by generating growth organically.

You can use videos to educate and inform your audience. 

Video is one way to provide a large number of people with information they value. In addition to delivering content that nurtures and increases the knowledge of your followers, creating informative videos keeps contacts engaged. It also helps expand your base by putting people on the path to conversion who were not initially searching for your product or service. As a source of reliable information, you’ll stand out from your competition and gain an advantage in the market.

You can reach busy consumers. 

As a member of the modern world, you have a first-hand understanding of just how busy people can be. Most people are more likely to choose to watch a video rather than take the time to read a long article, especially if it’s covering a topic that’s new to them. You can easily say a lot in a short video while also pointing users to other sources of information on your site should they want to delve deeper into the subject.

You can improve your email marketing strategy. 

Embedded videos breathe life into your emails and contribute to increased click-through rates. Of course, you’ll want to do thorough testing before your big email marketing push, since many email clients are still lagging behind on their video rendering abilities. Remember, people receive plenty of emails every single day that they’ll either skim or simply click away from. By offering engaging video content right in their inbox, you can give them a bit of respite from mental fatigue and a reason to stick around and listen to what you have to say.

You can catch—and hold—people’s attention. 

Video is an excellent way to ensure that you’re being heard when you put your brand and product messaging out into the world. When it comes to purchasing a product or service, people often prefer to rely on video rather than written content during the decision-making process. Not only does using video allow you to focus on the value your product or service can provide for the user’s life, but it also makes it more likely that they’ll be able to visualize that value themselves.

You can do more with your ads. 

Many digital ad formats are seen as a nuisance; we’ve all fought off irritating pop-ups at one time or another. If you’re looking for better click-through rates, focus on video. Video enables you to make a greater impact on your audience and deliver a resonating message that would otherwise get lost in the noise of banner and pop-up ads.

You can connect with more people. 

Using videos in social media is a cost-effective strategy that brands can use to get more eyeballs on their content in an organic manner. Videos shared via Facebook have a much greater organic reach than photos, as well as more messaging potential. The power of video to engage people on a massive level shouldn’t be underestimated, which is why many brands are making the resolution to invest in video as part of their digital marketing strategy in 2020.

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