The Ask
As the elderly population continues to increase, the senior and home healthcare industry is growing rapidly. A leading national home healthcare brand was looking for a solution that would allow them to stand out among competitors. Qiigo helped them increase search rankings, amplify their online presence, generate brand awareness, and drive more customers to local websites.
The Tactic
Build out a customized digital strategy that would increase online engagement for the brand and their franchisees.
Organic Search: The experienced SEO team built out a content strategy that integrated search keyword targeting creative copywriting, and enhanced web page structures that allowed for a better user experience, generating stronger rankings across all major search engines.
Paid Search: In learning the specific goals for the brand, our experts in Paid Search designed a campaign strategy that targeted specific audiences with compelling ads, drove more qualified site traffic, and increased lead volume.
Local Listings: The Local Listings team ensured NAPW information was accurate and implemented consistent citations across local and niche directories. This increased Google Search and Map rankings, thus resulting in more traffic to the sites.
The Result
Their locations saw organic traffic grow by 125% in the first five years partnering with Qiigo. They also saw a 145% increase in generated leads in that time. In the first year of the program, alone, Qiigo teams of marketing experts drove more than 115,00 leads for the brand and their locations.
