Home Healthcare Brand Leverages Digital to Deliver High Performance at Low Cost

The Ask

As the elderly population continues to increase, the senior and home healthcare industry is growing rapidly. A leading national home healthcare brand was looking for a solution that would allow them to stand out among competitors, increase search rankings, and amplify the visibility of their online presence, generate awareness, and drive more potential customers to local sites.

The Tactic

Qiigo helped build out a customized digital strategy that would increase overall online engagement for the brand and their franchisees.

Organic Search: The experienced SEO team built out a content strategy that integrated search keyword targeting creative copywriting, and enhanced web page structures that allowed for a better user experience, generating stronger rankings across all major search engines.

Paid Search: In learning the specific goals for the brand, our experts in Paid Search designed a campaign strategy that targeted specific audiences with compelling ads, drove more qualified site traffic, and increased lead volume.

 

Local Listings: The Local Listings team ensured NAPW information was accurate and implemented consistent citations across local and niche directories. This increased Google Search and Map rankings, thus resulting in more traffic to the sites.

The Result

Healthcare Brand and their locations saw Organic Traffic grow by 125% with 145% increase in leads generated between 2012 and 2017. In 2016 alone, Qiigo helped generate over 115,00 leads for the brand and their locations.

125% Increase in Organic Traffic

145% Increase in Leads Generated

115,000 Leads Generated in 2016

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