The Internet Advertising Bureau’s (IAB) full year 2012 report on digital ad revenues was recently released. It shows another record year for digital ad revenues with significant increases in the mobile category. Digital ad revenues rose to $36.6 billion in 2012. This represents a 15% increase over 2011 revenues. Mobile was the fastest growing segment [...]
Today Google announced an upgrade to AdWords called Enhanced Campaigns. Enhanced Campaigns are designed to help advertisers “more simply and smartly manage [their] ad campaigns in today’s multi-device world.” With Enhanced Campaigns, advertisers will be able to send the right ad to the right person based on variables including location, time of day and device [...]
Mobile Revenues up 95% The half year sales report for Internet advertising in the U.S. has just been released by the IAB and it’s good news all the way around. US online advertising has logged another record breaking period with $17 billion in revenues for the first six months of the year. This represents a [...]
A recent study released by eMarketer shows that US adults now spend more time on mobile devices than they do with print media. Time spent on mobile devices increased 30% from 2010 to 2011, while time with print media was down 12%. (Print media includes both newspapers and magazines.) The total time spent each day [...]
Leading into the ever important holiday shopping season, the U.S. Department of Commerce released U.S. retail e-commerce sales estimates for the third quarter of 2011. The estimated $48.2 billion in total retail e-commerce sales was an increase of 13.7% over the same period in 2010. Overall retail sales were also up 8.2% over 2010 to [...]
Another big IPO is in the works. This time it’s Yelp who filed for an initial public offering on November 17, 2011 valued at $100 million. With plans to go public in 2012, the local business review site is building on impressive revenue gains seen this year. In the first nine months of 2011, Yelp [...]
BIA/Kelsey is reporting US online local advertising revenues are expected to rise to $23.3 billion in 2011 for a total of 17.2% of total local advertising revenues this year. Early this year, the predictions called for total online local ad revenues to hit only $22.3 billion. The 2015 share is expected to increase to 25.4%. [...]
The Interactive Advertising Bureau and PricewaterhouseCoopers recently released a report detailing online advertising expenditures for the first half of 2011. These figures included total online ad revenues, display ad revenues, email ad revenues, and a look at expenditures by various categories of business. Here’s a look at highlights from this report: Is your business competing [...]
By 2015, small and medium sized businesses (SMBs) are expected to spend nearly $17 billion on digital advertising. This number represents nearly 70% of SMBs totally marketing budgets. The remaining 30% of their advertising budgets will be directed to traditional advertising media outlets. This will represent a significant decrease from the 52% of budgets spent [...]
Forrester Research recently announced new interactive research which included exciting new projections for interactive advertising. With its newest study, Forrester Research announced that interactive marketing spending is expected reach $76.6 billion by 2016. This represents the same amount now being spent on TV advertising. 35% of this total will be made up by search, display, [...]