Funny Name, Serious Results
A recent study released by eMarketer shows that US adults now spend more time on mobile devices than they do with print media. Time spent on mobile devices increased 30% from 2010 to 2011, while time with print media was down 12%. (Print media includes both newspapers and magazines.) The total time spent each day [...]
Leading into the ever important holiday shopping season, the U.S. Department of Commerce released U.S. retail e-commerce sales estimates for the third quarter of 2011. The estimated $48.2 billion in total retail e-commerce sales was an increase of 13.7% over the same period in 2010. Overall retail sales were also up 8.2% over 2010 to [...]
Another big IPO is in the works. This time it’s Yelp who filed for an initial public offering on November 17, 2011 valued at $100 million. With plans to go public in 2012, the local business review site is building on impressive revenue gains seen this year. In the first nine months of 2011, Yelp [...]
BIA/Kelsey is reporting US online local advertising revenues are expected to rise to $23.3 billion in 2011 for a total of 17.2% of total local advertising revenues this year. Early this year, the predictions called for total online local ad revenues to hit only $22.3 billion. The 2015 share is expected to increase to 25.4%. [...]
The Interactive Advertising Bureau and PricewaterhouseCoopers recently released a report detailing online advertising expenditures for the first half of 2011. These figures included total online ad revenues, display ad revenues, email ad revenues, and a look at expenditures by various categories of business. Here’s a look at highlights from this report: Is your business competing [...]
By 2015, small and medium sized businesses (SMBs) are expected to spend nearly $17 billion on digital advertising. This number represents nearly 70% of SMBs totally marketing budgets. The remaining 30% of their advertising budgets will be directed to traditional advertising media outlets. This will represent a significant decrease from the 52% of budgets spent [...]
Forrester Research recently announced new interactive research which included exciting new projections for interactive advertising. With its newest study, Forrester Research announced that interactive marketing spending is expected reach $76.6 billion by 2016. This represents the same amount now being spent on TV advertising. 35% of this total will be made up by search, display, [...]
Google Sees 32% Increase in Revenues Consumers clicked on 18% more Google-served ads in Q2 Google recently reported $9 billion in Q2 2011 revenues, a 32% increase over Q2 2010. 97% of this revenue is attributed to the company’s advertising revenue which grew 33% compared to 2010 to $8.7 billion in the second quarter. Revenues [...]
Twitter announced it has acquired AdGrok, a keyword management firm that specializes in helping companies run advertising campaigns through Google’s AdWords service. AdGrok is designed to simplify AdWords for small business advertisers who don’t have the knowledge or time to completely understand and maximize the use of AdWords. With the merger, AdGrok employees will join [...]
Google Directions is a feature of local extensions that allows customers of Pay Per Click advertisers to “map the quickest route from where they are located to a business they want to visit.” Directions has shown to increase interactions with ads and be beneficial to users. When a Pay Per Click advertiser enables the location [...]