Funny Name, Serious Results
Conversion tracking tells you when visitors to your site buy your product, complete a form, schedule an appointment, or do something that you want them to do. Setting up conversion codes is the basis of a successful online marketing campaign because it allows you to track how your website is doing and how your customers [...]
You’ve just checked out your landing page stats and your bounce rate is through the roof. Wondering what is going on? Lots of clicks for your online ads, but no one is sticking around to find out what your page has to say? It’s a common problem. Here are a few simple reasons why your [...]
Google Directions is a feature of local extensions that allows customers of Pay Per Click advertisers to “map the quickest route from where they are located to a business they want to visit.” Directions has shown to increase interactions with ads and be beneficial to users. When a Pay Per Click advertiser enables the location [...]
Google recently announced it has acquired social analytics company PostRank. PostRank specializes in measuring social media engagement for online advertisers and publishers by analyzing interactions between consumers and content on various social network sites. The deal was announced on June 3, 2011. Currently based in Waterloo, Ontario, PostRank employees are expected to relocate to Google’s [...]