Funny Name, Serious Results
The International Franchise Association Convention is your chance to “Seize the Opportunity”! As the leaders in the franchise community gather in Orlando, Florida for the 52nd Annual Convention, we invite you to join the Qiigo team as they lead two Business Solution Roundtables in the Marketing and PR Track. Join Qiigo CEO Rick Batchelor as [...]
The 52nd International Franchise Association (IFA) Convention will be held this year in Orlando, Florida from February 11 through the 14th. Leading franchisors, franchisees, and suppliers will attend what is known as the premier franchise industry event. Qiigo is among the outstanding companies who will showcase the resources they provide to the franchise industry during [...]
Conversion tracking tells you when visitors to your site buy your product, complete a form, schedule an appointment, or do something that you want them to do. Setting up conversion codes is the basis of a successful online marketing campaign because it allows you to track how your website is doing and how your customers [...]
You’ve just checked out your landing page stats and your bounce rate is through the roof. Wondering what is going on? Lots of clicks for your online ads, but no one is sticking around to find out what your page has to say? It’s a common problem. Here are a few simple reasons why your [...]
By 2015, small and medium sized businesses (SMBs) are expected to spend nearly $17 billion on digital advertising. This number represents nearly 70% of SMBs totally marketing budgets. The remaining 30% of their advertising budgets will be directed to traditional advertising media outlets. This will represent a significant decrease from the 52% of budgets spent [...]
Twitter announced it has acquired AdGrok, a keyword management firm that specializes in helping companies run advertising campaigns through Google’s AdWords service. AdGrok is designed to simplify AdWords for small business advertisers who don’t have the knowledge or time to completely understand and maximize the use of AdWords. With the merger, AdGrok employees will join [...]
Google Directions is a feature of local extensions that allows customers of Pay Per Click advertisers to “map the quickest route from where they are located to a business they want to visit.” Directions has shown to increase interactions with ads and be beneficial to users. When a Pay Per Click advertiser enables the location [...]
Qiigo was recently featured in the Direct Marketing News, the industry leader in providing news on trends and technologies in marketing. The article entitled “SEO and PPC are Among the Most Measurable Channels” was prepared by Rick Batchelor, CEO of Qiigo, and looked at the importance of SEO and PPC advertising for Direct Marketing News. Click [...]
As the first franchise to sign up for the Qiigo Pay Per Click (PPC) program, Hoffman Tire didn’t really know what to expect. Like any good businessman, Rich Hoffman obviously hoped the phones would ring and new customers would walk in the door. What he got was a solid return on his Pay Per Click [...]
Success can be elusive. Finding the formula for a successful ANY LAB TEST NOW® franchise doesn’t have to be. If you model your location after the best practices of the top performing locations across the country, you will find that success is yours to be had. Building a successful franchise is about making the phone [...]