Attributing its steep decline in search revenue to its agreement with Microsoft, Yahoo announced search revenue dropped $388 million, or 18% in the fourth quarter of 2010 compared with 2009. “Taking our search alliance revenue share into consideration, we were only down 6% for the quarter and 2% for the year,” said Carol Bartz, CEO [...]
The advent of Google Instant and the insatiable need for real time information has led to an increase in the appearance of locally focused websites appearing at the top of website ranking results. Focusing internet marketing strategies on maximizing website ranking results is an essential first step in winning the local optimization battle. So where [...]
On the heels of Yahoo’s recent announcement to partner with Microsoft’s search engine, Bing, to power their search results, Yahoo has reported positive earnings for Q1 2010. With Q1 2010 revenues of $1.59 billion, up 1% from the $1.58 billion generated in Q1 2009, and operations income up $188 million, an 87% increase over 2009, [...]
Yahoo! and Microsoft have announced a new partnership. Designed to provide consumers and advertisers with a more competitive search environment, the Yahoo! and Microsoft Search Alliance will also help the two companies to better compete with Google. With the new alliance, Microsoft will focus their energy and expertise on self-service advertisers. On the other hand, [...]
Bing’s recent marketing initiatives are showing a positive impact on their share of the overall search market. iCrossing’s December 2009 Enterprise Natural Search Share Index shows Bing’s market share grew 1.07% year-over-year. While Bing’s month-over-month shared dropped 0.19%, the year-over-year share increase is the real story here. The real impact of Bing’s year-over-year growth is [...]
For an article to get read, and hopefully linked to, a quality attention grabbing headline is key. When searching for information the headline is often the only piece of information that a person sees. When reviewing the results page on a search engine, the reader will scan headlines for those words that appeal to their [...]
Just when all signs were pointing towards continued slowing of the economy, a bright spot has emerged. Online sales were up in the first quarter of 2009, according to research conducted by Forrester and Shop.org. Highlights include: 11% increase in online retail sales in Q1 2009. Nearly 60% of companies surveyed reported increases over the [...]
Twitter is expected to be one of the only social networking sites to have long term viability. Twitter usage and name recognition has been growing in leaps and bounds. Many are using Twitter not just to stay connected, but to market as well. So how do you maximize your Twitter? Get an active Twitter [...]
Search engine optimization (SEO) budgets are increasing as marketing executives gain knowledge of how SEO can benefit advertising and marketing campaigns. eMarketer is reporting that SEO budget allocations are expected to rise in the coming years as compared to other search marketing strategies. With the decline in the economy, customer acquisition is becoming more and [...]
No one wants to see or hear a negative comment about their business. When you first read a negative blog post, you are likely to get a sinking feeling in your stomach. However, a negative blog post doesn’t have to mean impending doom. Instead of dreading seeing your company’s name, take this as an opportunity [...]