Facebook Sets Sights on YouTube/Twitter with Livestream Posts

Facebook twitter youtube

In a move that pits Facebook against Twitter and YouTube in the battle for livestreaming supremacy, Facebook CEO Mark Zuckerberg has announced his company is opening Facebook Live up to everyday users.

Facebook launched its livestreaming platform last August, but originally restricted use of Facebook Live to a handful of elite users. Until now, only celebrities and a select set of users with verified accounts were able to access the network’s livestreaming capabilities. But as of January 28, all iOS mobile users can now livestream directly from their Facebook app. An Android update is expected to follow shortly.

With the update, iOS users can now livestream directly from the main Facebook dashboard, where a livestream icon has been added to the “Post” feature. After tapping the icon, users have the chance to enter a description of their stream and to tag friends using hashtags before beginning the stream itself. When the stream is finished, users are given the option of saving or deleting the stream. When saved, the post remains on the user’s wall, with a recording of the livestream in its entirety.

For many social media experts, Facebook’s entry into mass market livestreaming is long overdue. The popularity of mobile livestreaming sparked in 2014, when a set of mobile apps and websites – such as Periscope, Meerkat, and Twitch – gave users the ability to broadcast live footage.

Since then, Periscope has been acquired by Twitter, where the app has proved a popular addition to the platform. Meanwhile, YouTube – the undisputed titan of online video content – has quickly developed a wide base of livestreaming users. With the expansion of Facebook Live, Zuckerberg’s company has positioned itself to take on both Twitter and YouTube for the livestreaming title.

One advantage held by Facebook Live? It’s built directly into Facebook’s main app. Unlike Periscope and Meerkat, mobile users with Facebook already installed won’t need to download an extra app just to livestream.

The biggest obstacle for Facebook will be attracting big names to the platform. When it comes to livestreaming, celebrity users are essential to a platform’s success. That means Facebook Live will likely live or die at the fingertips of the world’s Kardashians, Beckhams, and Swifts.

But with over 100 million hours of video content already watched through Facebook each day, Zuckerberg and co. have reason to feel confident.

As with all new Facebook features, companies are already excited by the real-time customer interaction that Facebook Live will offer to their business. With possible uses like live video Q&A’s, behind-the-scenes features, and product demonstrations, to name just a few, many businesses already see Facebook Live as a fresh gateway to the network’s 1.5 billion users.

Create Ads for Nearby Customers with Facebook’s New Tools

fb local ads

Facebook recently improved its advertising tools for local businesses, a decision stemming off the company’s 45 percent increase in advertising sales over the past year. Now they have plans to gain an even larger share of local business marketing budgets.

The social networking leader has released two new ad products that are tailor-made for local business marketing. These tools are designed to give businesses a detailed understanding of local foot traffic as well as help multi-location organizations target ads to specific store areas.

The first of the new tools is a tab in the Page Insights section allowing local businesses to identify the groups of people nearby. The data gained from Facebook mobile user demographics can show local business marketers when their neighborhood is most active.

The company revealed that retailers can also view the number of anonymous users within various distances: 150 feet, 450 feet and 1,500 feet. This tool will also give you important demographics, such as age and gender, of residents and visitors in the vicinity.

A recent blog post from Facebook said advertisers can see the percentage of people who have seen the ad in their location, showing businesses how their ads are reaching potential customers. This unique tool helps businesses achieve their local marketing goals by reaching a greater number of people near them.

The second local advertising tool helps businesses target local traffic by creating location-specific ads. This will allow multi-site businesses to target their ads to specific store locations.

If potential customers are near any of your business locations, they will see the branch name, address and phone number, as well as a button that allows them to receive directions. This feature is great because it takes away the necessity of opening a mobile map app.

Matt Idema, VP of Facebook product marketing, said these products will help businesses track foot traffic near their stores and understand how ad campaigns affect those groups. Taking advantage of these two new tools will give local businesses an edge by giving them a better picture of the people who are within walking distance of their stores.

For more information on the new local advertising options with Facebook, or about incorporating social advertising into your marketing mix, please call Qiigo at (404) 496-6841.

Google Offers Gmail Native Ads to Advertisers

Gmail ads1

Google is offering an updated Gmail native ad product for advertisers. The previous format allowed advertisers to place their ads at the top of users’ inboxes, but now AdWords users can display ads in a more appealing fashion.

Gmail Ads

This reinvented native format was released to help make it easier for advertisers to buy Gmail ads. Users will be able to view these ads in more appealing ways than those previously available.

The nature of these native ads encourage user clicks due to their placement on the page; they are now collapsed by default on the page and will only expand when users click on them. Ads will also feature a variety of extensions, including forms, images, and call-to-actions buttons.

Google claims that this new ad format will create greater informational and visual quality of landing pages. They will only charge advertisers when these collapsed boxes are expanded, keeping with the style of traditional AdWords pricing.

One of the most popular features of the native ads is their forwarding function; each ad contains a “Forward” link, allowing users to send the information to others. There is also a “Save to Inbox” link that lets them save ads just as one would save an email.

Google has made the purpose of these ads clear: The native advertising in Gmail shows higher quality ads that mesh well with the inbox layout. Gmail advertisers can use standard AdWords targeting options to develop their own personalized native ads.

Higher quality, customized ads will lead to a better user experience. Users will still be able to control which types of ads they see in their inboxes, retaining the customization aspect of Gmail. And these won’t appear in the inboxes of those using Google apps for Work.

Advertisers will be happy to reach audiences in a less intrusive way through this native ad format. As the update continues to draw in more advertisers, we’ll no doubt see more local advertising options become available.

Learn more about the updated Native Gmail ads in AdWords here.

Want to find out how your brand can incorporate Gmail native ads in your marketing mix? Call Qiigo today at (404) 496-6841.

Nielsen Research Declares Millennials the Most Trusting Advertising Audience

millennials advertising

A new Nielsen survey discovered that millennials (age 21-34) easily have the greatest levels of trust in advertising regardless of the format. Millennials are also the age group most likely to trust online and mobile advertising. Nielsen notes that this is a logical finding, as this generation “came of age with the Internet.”

Millennials trust well above the averages reported by Nielsen in varying formats beyond just online and mobile advertising. Nielsen states that, “they show the highest levels of trust in 18 of 19 advertising formats/channels.” They went on to report that this includes magazines, TV, newspapers, and other advertising channels.

The Nielsen report went on to declare that “millennials consume media differently that their older counterparts”, noting their ability and understanding of how to govern what they read and watch, as well as in what format. President of Nielsen Expanded Verticals, Randall Beard, went on to state, “But even if they rely less heavily on traditional channels, their trust and willingness to act on these formats remains high.”

This study reinforces the notion that a multi-channel marketing approach is the best way to reach audiences. Qiigo can help you integrate online and mobile advertising into your current media plans.

Yahoo & Google Sign Non-Exclusive Ad Agreement

Google.Yahoo

Yahoo and Google recently signed a deal in which Google will provide ads for results on Yahoo’s search engine. Many of the details remain undisclosed, but the basic agreement is that Google will provide ads on Yahoo search results pages and pay Yahoo a percentage of gross revenues from AdSense for Search ads displayed on Yahoo Properties. In turn, Yahoo will pay Google fees for image search results or web algorithmic search results.

The deal is similar to a previous one between Yahoo and Microsoft Bing, which was updated in March. That update left a gap for Yahoo to partner with other search ad providers. Yahoo took advantage of this opportunity to partner with the largest search engine behemoth in the industry.

The agreement began on October 1st and expires late in 2018. Yahoo disclosed the general nature of the contract in its quarterly earnings results.

Both companies have also come to an agreement with the US Department of Justice regarding antitrust issues. The DOJ previously shut down a similar agreement between Yahoo and Google in 2008.

Google disclosed that the agreement would come to an end if “certain events” were to take place, but neither Google nor Yahoo has stated what events this clause refers to.

The contract is non-exclusive, meaning Yahoo remains free to continue its relationship with Microsoft and to provide its own search ads as well. Yahoo has previously been reported to be building technology for its own search results via mobile technology. This agreement simply gives Yahoo the opportunity to use the Google name and power for search results and ads while pursuing its own path.

This is an excerpt from Yahoo recently released statement in regards to the agreement:

    “…Google will provide Yahoo with search advertisements through Google’s AdSense for Search service…web algorithmic search services through Google’s Web search Service, and image search services. The results provided by Google for these services will be available to Yahoo for display on both desktop and mobile platforms…”

Facebook Makes Form Fills Super Easy

Filling out forms on your mobile device is never easy. Flipping between keyboards for numbers or characters makes the process time consuming and open to errors. Facebook is making it easier than ever for consumers and businesses to share information via mobile devices.

Facebook’s new Lead Ads auto populates forms based on a user’s Facebook account data. The Lead Ads product has been in the testing phase since June and was rolled out to the general advertiser population in early October.

Leads Ads work on the simple concept that auto filled forms are quick and easy to submit. When using this product, consumers will see the name and email address they’ve provided to Facebook automatically provided in the form’s fields. Consumers can update or change any fields making it easy to customize the information provided to businesses. If everything looks good, the consumer only has to click the ad then click submit to complete the form.

facebook lead ads

On the advertiser side, Facebook has added the ability to include open ended and multiple choice questions to make it easier to get to the information they need. Advertisers can also add a disclaimer to the form if desired.

Advertisers are forbidden from sharing or selling the data they receive to third parties. Only the advertiser will have access to data submitted via Facebook forms.

With the typical mobile form taking 38% longer to complete than a traditional desktop form, the advent of Leads Ads should make it easier for consumers to supply information and easier for advertisers to get leads from potential customers.

More information on Facebook Leads Ads can be found here.

Opting Out of Facebook Ads Just Got Easier

Controlling what information you provide to social media sites has always been a challenge. It’s no secret that Facebook uses your activity to target ads. Each time you like or share a post, you are providing Facebook, and their advertisers, just a little bit of information about you. Taken as a whole, this information is used to target ads into your feed.

It’s just gotten a bit easier to control what information you share with Facebook advertisers. Facebook has added a tool in the Settings tab to allow you to opt out of sharing your interests with Facebook advertisers. If you opt out, the behavioral data Facebook gathers will no longer be used for ads run on Facebook, Instagram and it’s mobile in-app ad network.

Back in June of 2014, Facebook notified users it would use behavioral data to target ads to users. However, they haven’t really started to implement that policy as of yet. In the next month, there will be a big push to use the behavioral data to target ads to their users.

The new opt out setting is improved over the precious opt out options. Previously, opting out was done through a third party vendor, Digital Advertising Alliance. However, this option required users to opt out on every device they used to access Facebook. With the new Facebook based opt out, preferences are set inside Facebook and are tied to the account not the device.

To control your Facebook ad settings, follow these steps:

    1. Go to Settings

    2. Choose Ads on left side

    3. Click Edit next to “Ads base on my use of websites and apps”

    4. Change to Off

facebook opt out

Qiigo Attends Google All Stars

all stars

Qiigo just returned from the 2015 Google All Stars Conference. Held each year at Google’s headquarters in Mountain View, CA. All Stars is one of the online marketing industries leading events. Each year, Google selects leading agencies to attend this conference. Those agencies ranked as Google’s highest performing search partners are invited to
attend. Representing Qiigo at the 2015 event were IMG_3045Mark Ihlenburg, Director of Operations, and Paul Hatcher, Digital Director.

Each year, the Google All Stars event brings together leaders in the online marketing industry to discuss key trends in marketing and brand management with Google’s team. This is the second time Qiigo has been invited to this prestigious conference.

Topics discussed at this year’s Google All Stars conference range
from new product offerings to insider tips to strategies to maximize
IMG_3056online marketing efforts. The new Google Cardboard product was a highlight covered in this year’s conference.

“We were proud to be selected to attend the All Stars event this year,” said Qiigo CEO Rick Batchelor. “Attendance is highly selective and allows us to continue advancing in our skill set and knowledge of leading industry trends.”

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Qiigo provides national brands with proven online marketing solutions. From Local Listings Management to Pay Per Click marketing to Local SEO strategies, Qiigo partners with national brands to increase their presence in both national and local markets.

For more information on Qiigo’s online marketing offerings, please call (404) 496-6841.

New CEO to Lead Google

google

Earlier this month, Google announced it’s restructuring into a company called Alphabet. Alphabet has been positioned as a “collection of companies” to be run by Larry Page and Sergey Brin. This collection of companies will include Google as well as those other companies which are a bit more “far afield” of Google’s
main internet products.

 

Sundar Pichai, new CEO at Google, 2016

With the restructuring came the need to appoint a new CEO at Google. Page and Brin have named Sundar Pichai, 43, to this position. Pichai has risen quickly through the ranks at Google since his start with the company in 2004. He has worked on such products as the Google search toolbar, the Chrome operating system, Gmail, Google Drive, and Google Maps. Pichai is credited with the idea that Google should create its own browser. Initial objections that browser development would a distraction were pushed aside and today Chrome has an estimated worldwide market share of 45%.

In 2014, Pichai was promoted to head of products at Google. This put him in the number 2 position behind Page. He has since been in charge of oversight for key projects including maps, search and advertising, as well as development of Google Photos and Google Now.

Pichai is well regarded internally. His management style is reported to be empathetic, supportive, communicative, and self-deprecating. Prior to this promotion, rumors were circulating that he was being considered for key positions throughout the tech world including as the new CEO at Twitter.

It will be interesting to see where Pichai leads Google and how the new Alphabet company impacts the digital marketplace.

Qiigo Named to Inc 5000 List

2015 Inc 5000

Qiigo is proud to announce our inclusion on the 2015 Inc. magazine list of Top 5000 Fastest-Growing Private Companies in the country.

Companies selected to the 2015 Inc. 500|5000 list must meet minimum revenue requirements for 2011 and 2014. Rankings are determined based on the percentage revenue growth from 2011 to 2014. All companies on the 2015 Inc. 500|5000 list are U.S.-based, privately held, independent companies.

Appearing for the first time on the 2015 Inc. 500|5000 list, Qiigo earned the No. 1373 ranking. This placed Qiigo among the Top 28% of companies on the list. Qiigo’s 3-year revenue growth reached 302%. Our team has grown dramatically in the three year reporting period; adding 18 jobs over the past 3 years with more growth on the horizon for the remainder for 2015 and 2016.

Qiigo is an advertising and marketing firm focused on meeting the online marketing needs of national brands. Working closely with franchise groups and national brands, Qiigo provides solutions that include Local Listings Management, Lead Generation, Search Engine Optimization, and a variety of other online marketing solutions.

“It is an honor to be recognized as part of the Inc. 500|5000 list,” said Rick Batchelor, Qiigo CEO. “To be ranked among so many prestigious and reputable companies is truly outstanding. As we move into our 10th year of business in 2016, we are looking forward to developing more innovative marketing solutions that address the changing needs of our clients.”

View Qiigo’s profile on the Inc. 500|5000 list

View the complete 2015 Inc. 500|5000 list