Rent A Wheel Case Study Released by Google and Qiigo

Rent A Wheel case study

A recently released a cases study looks at the successes Rent A Wheel has achieved during its partnership with Qiigo. Developed jointly by Google and Qiigo, the case study focuses on the success of Rent A Wheel’s pay per click and mobile marketing campaigns.

Headquartered in Los Angeles, Rent A Wheel is the largest rent-to-own custom wheel and tire retailer in the U.S. Qiigo is headquartered in Roswell, GA and is a Google Certified Partner. Qiigo specializes in providing affordable local marketing solutions for national brands.

View the complete Rent A Wheel case study here.

Qiigo Pay Per Click Program Drives Sales for Hoffman Tire

Hoffman Tire Pros

As the first franchise to sign up for the Qiigo Pay Per Click (PPC) program, Hoffman Tire didn’t really know what to expect. Like any good businessman, Rich Hoffman obviously hoped the phones would ring and new customers would walk in the door. What he got was a solid return on his Pay Per Click investment.

Rich has found that the Qiigo Pay Per Click campaign works for his franchise because it puts his business where the consumer is. “People use the internet to gain knowledge about products and pricing. Pay Per Click is valuable because there is so much competition and it puts us where people get their information, on the internet and on their smart phones,” says Rich Hoffman. “Pay Per Click puts you where you need to be for people to find you, with a professional look so they will call. Then it is our job to sell the customer when the phone rings.”

On the back end, Qiigo provides each participating Tire Pro franchisee with a custom Call Dashboard. The Call Dashboard is designed to provide detailed insight into each individual franchisee’s campaign. Some of the in depth information available to each franchisee includes:

  • Total Number of Calls
  • Average and Maximum Call Duration
  • Average and Maximum Number of Rings
  • Number of Calls Answered, Sent to Voicemail or Hung Up
  • Number of Calls by Day of Week
  • Number of Calls by Hour

Additionally, the Call Dashboard records every call that comes into the store through the Pay Per Click campaign. The Call Tracking feature provides complete reverse look up information on the caller including a name and phone number, the time and date of the call, and the duration of the call. The ability to listen to each call has been a great help to Rich Hoffman. He has used this feature to review the calls coming into his store and finds that being able to understand how employees are interacting with customers is a great help to him.

Additionally, Rich uses the Call Tracking feature to reconcile this list of prospects against his customer list to verify which prospects have been in to purchase product from his store. He can then enter the revenue generated from that purchase into the call log and track the revenue generated from his campaign.

“Qiigo is a professional group that is quick to respond to issues. They have the customer’s best interest at heart. I highly recommend them to anyone and feel their Pay Per Click campaign is something that every tire dealer needs to have in their business plan,” says Rich.

The Phones are Ringing in Philly

When Dave Myers, owner of the 101 Mobility franchise in Philadelphia, started working with Qiigo he had one main objective:  to drive calls to his local phone line.  By partnering with Qiigo for Search Engine Optimization services, Myers has seen an almost immediate response to achieving this objective.

With a focus on Myers’ two main categories of business, stair glides and ramps, Qiigo was able to immediately impact his call volume. Myers started seeing an increase of as many as 4 calls each day. By qualifying those calls, he has seen an increase in closed sales over the last several months. “Our March numbers were up 50% over February, April was up 25% over March, and we are on track to have a record month in May thanks to the SEO work Qiigo has done,” says Dave Myers.

Driving business to his local site was an important objective for Myers. His clients want to work with someone who has a local presence, someone who is rooted in the local community. By emphasizing his local website and phone number, Qiigo was able to start generating calls for Myers right from the start of the campaign. With the volume of calls increasing exponentially, Myers has even added staff to ensure that phones are answered at all times.

“I am 100% pleased with the work that Qiigo has done and I look forward to expanding my efforts with Qiigo shortly,” says Myers.

Formula for Success: Dallas Soars to New Heights

Any Lab Test Now BuildingSuccess can be elusive. Finding the formula for a successful ANY LAB TEST NOW® franchise doesn’t have to be. If you model your location after the best practices of the top performing locations across the country, you will find that success is yours to be had. Building a successful franchise is about making the phone ring, engaging the customer and closing the sale. It’s a simple as that.

Jeff Nugent, owner of the ANY LAB TEST NOW® location in Dallas, has long been known as a leading franchisee. In March, Jeff transitioned to using Qiigo’s landing pages for his entire Pay Per Click campaign. The results exceeded even Jeff’s own expectations. The Dallas team answered 1,198 calls in March, a rise of 27% in call volume versus January*. That 27% rise in call volume translated to a 23% rise in sales, for total sales of $44,715 in the month of March!

This rise in call volume and sales was no accident. By working with the Qiigo team, and utilizing their tested and proven techniques for Pay Per Click success, Jeff is able to take advantage of the many benefits they offer. Qiigo’s Pay Per Click Analysts have developed heavily polished campaigns that are actively managed on a daily basis. This attention to detail ensures that each franchisee partnering with Qiigo has a campaign designed to achieve success.

The product specific landing pages that Qiigo has designed and tested are another key feature that franchisees benefit from. With each landing page localized to the specific store, no one location has a benefit over another. Each product specific landing page encompasses the crucial landing page design elements that are required to convert Pay Per Click traffic into qualified leads.

Jeff raves about the Qiigo landing pages saying, “The Qiigo landing pages are dynamite! From the look and feel to being fully transparent, they are superior from top to bottom.”

As an actively involved and driven owner focused on sales engagement, Jeff was focused on making sure that he got the most of the 1,100+ calls he received in March. With an average of just 2.3 rings per call, Jeff and his team are clearly answering the phone often and quickly. Answering the phone quickly and converting callers into customers is one of the keys to Jeff’s success.

Additional, Jeff’s view of Pay Per Click as an investment, not a cost, contributes to his success. His philosophy is that you should spend as much as your market can support because you will get the return on your investment many times over. By investing in his business, he has benefited greatly by enjoying increased sales.

You can share in this success by calling Qiigo today to set up your own Pay Per Click campaign. To get your location’s phone ringing, call Zach Dickens at 678.999.3941.

* Calculations were compared to January because the Dallas location was closed in February for four days due to extreme weather conditions.

Don’t Ever Hear “We Couldn’t Find You Online” Again with Qiigo Pay Per Click

Any Lab Test Now

Being a new entrepreneur can be scary, especially when you have your entire life invested in your business. When you are just getting started, or even when your business is more established, it’s incredibly frustrating to not hear the phone ringing. Then to hear your clients say “We can’t find you online” or “We didn’t know about your service” is enough to make a business owner scream! When Jana Braden of San Angelo, Texas heard that from her ANY LAB TEST NOW® and InShapeMD™ clients, she knew it was time to sign up for the Qiigo Pay Per Click campaign.

InShapeMD

With no previous experience with Pay Per Click campaigns, Jana wasn’t really sure what to expect. What she has gotten is an amazing turnaround. On the ANY LAB TEST NOW® side, Jana says, “I am so pleased with the results. 90% of my business is coming from the Qiigo Pay Per Click campaign.” For InShapeMD, Jana is getting at least half her business from the Pay Per Click campaign. Jana now breathes easy and gets to hear her clients say “I found you online!”

Helping our franchisee partners increase their leads and get the phone ringing is one of our main goals at Qiigo. We understand that our success is tied to your success, that’s why we don’t just “set it and forget it”. The Qiigo team is actively engaged in monitoring all Pay Per Click campaigns. We are always looking for ways to maximize your call volume and minimize your Cost Per Click.

By eliminating bidding against other ANY LAB TEST NOW® locations, eliminating unproductive keywords and utilizing various techniques to stretch your monthly budget, we are working to ensure that each franchisee gets the most bang for their buck. Your dedicated Account Manager, Zach Dickens, is always available to answer questions and work through the various metrics to find the important and meaningful nuggets of information for your location. Of course, you can also get vast amounts of information from the online call dashboard and the weekly Desktop Dashboard that is emailed to participating locations. With so much information at your fingertips, you will never again have to wonder what is going on with your Pay Per Click campaign.

To sign up for the Qiigo Pay Per Click campaign, or if you have questions about how Qiigo can get the phone ringing at your location, simply call Zach Dickens at (888) 673-1212 Ext. 875.

Three Qiigo Clients Named to Inc 500|5000 List

Inc500|5000ATLANTA, September 1, 2010 – Qiigo, Atlanta’s leading SEO and PPC company, is proud to announce three of its clients have been named to this year’s Inc. 500|5000 list of Fastest Growing Companies in America.  Among those companies included on this year’s list were ShelfGenie, NitNeil Partners and Fulfillment Strategies International.

  • ShelfGenie celebrates its second year on the Inc list. Listed at 525 in 2009, ShelfGenie surged ahead to a rank of 411 and on to the Inc 500 List in 2010. With an astounding growth rate of 715% over the past three years, ShelfGenie has seen an amazing track record of success since its founding in 2000. Ranked 24th in it’s industry category, ShelfGenie is a company to watch for the future.
  • NitNeil Partners, parent company of The Storage Neighbor, makes it debut this year on the Inc. 5000 list at the rank of 1,504. With a three year growth rate of 191% and an industry ranking of 81, NitNeil Partners has certainly earned this honor. Over the past three years, NitNeil Partners has tripled the size of their self storage portfolio and increased storage occupancy to 80%.
  • Fulfillment Strategies International is also enjoying a second year on the Inc list. Ranked this year at 4,884, FSI has seen a 6% growth rate and enjoys a rank of 99 in its industry. FSI is a full-service fulfillment company specializing in kit packing and pick/pack/ship services. Their commitment to superior service was sure to put them on this year’s list.

The Inc. list represents the most comprehensive look at the most important segment of the economy—America’s independent-minded entrepreneurs. Music website Pandora, convenience store chain 7-Eleven, Brooklyn Brewery, and Radio Flyer, maker of the iconic children’s red wagon, are among the prominent brands featured on this year’s list.

“The leaders of the companies on this year’s Inc. 5000 have figured out how to grow their businesses during the longest recession since the Great Depression,” said Inc. president Bob LaPointe. “The 2010 Inc. 5000 showcases a particularly hardy group of entrepreneurs.”

Congratulations to all the companies on this year’s Inc. list and especially to our clients. We are proud to stand beside you and honor your achievement!

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ABOUT QIIGO:

Founded in 2006, Qiigo has grown and evolved with the changing dynamics of Internet Marketing and the needs of our clients. Qiigo specializes in delivering superior Pay Per Click and Search Engine Optimization results to franchise groups and small businesses across the country.  Qiigo delivers results with a proprietary software platform, deep technical knowledge and a complete understanding of the franchise owner’s needs.  We provide easy to understand business metrics and remove the complexity associated with internet marketing for franchisees and franchisors.  For more information visit https://www.qiigo.com

MEDIA CONTACT
Ginny Hornby
(404) 496-6841 x835
ginny@qiigo.com

Success Dials In – Nashville and Qiigo Off to Strong Start

Any Lab Test Now

Every franchise owner wants the phone to ring and ring often. But initiating traditional marketing strategies like TV, radio, print and direct mail can be costly. On average, it can take $50-$60 to make the phone ring using traditional methods. But with an active PPC campaign through Qiigo, your cost per lead can be reduced by as much as 80%.

When new Nashville owner, Barbara Edwards, opened her store on June 1, she did so in conjunction with the launch of her Qiigo Pay Per Click (PPC) campaign. It was the only advertising in place for the launch and Edwards has been extremely happy with the results, particularly, the number of calls and the cost per lead.

“We ask everyone who comes in where they heard about us and everyone says ‘the internet’. They also tell us that we were the top 1 or 2 in their search results list. Our phone just keeps ringing, even on the weekends! I am very pleased with the results that the Qiigo campaign has delivered,” said Edwards. Since her campaign launch, she has seen over 125 leads with an average cost per lead of $10.03. Qiigo’s efforts helped the Nashville location bring in over $6,000 in revenue for its first month in June.

With a dedicated account representative, Edwards is impressed with how easy it is start a campaign, to learn about the Qiigo program and comprehensive metrics, and to utilize the technology to make better strategic marketing decisions that positively affect revenue. “I like all the details and am looking forward to having more time to examine all the metrics, which are at my fingertips whenever I need them,” she said.

Another feature of the Qiigo PPC program is the call tracking system. This turnkey solution provides owners with full visibility into their campaigns, specifically number of calls, reverse caller ID lookup (showing the zip code from which the call originates) and recording. This feature is included with the cost of your Qiigo PPC campaign and provides the following information:

  • Recording of all inbound calls.
  • The ability to download all recorded calls for future training and to maintain quality control while you are away from your store.
  • Calls tracked by day of week, time of day, status (answered, voicemail, hang up, other) and campaign.
  • A zip code report of all calls to help you identify where expansion should be targeted.
  • Caller identification including name, phone number and location.
  • The ability to save notes in the system regarding each call, including who the call was assigned to, revenue generated by each call and any notes you would like to add.

Additional call tracking numbers for other marketing campaigns (i.e. direct mail, etc.) are available through Qiigo. Together with 24/7 access to the comprehensive data and call tracking system, Qiigo is an extremely valuable tool in helping you manage your marketing campaigns and overall business.

If you’re interested in learning more about how Qiigo and the Call Tracking system or how to initiate your PPC campaign, please call Zach Dickens at (678) 999-3941.

O’Fallon, MO Off to Strong PPC Start

Any Lab Test Now Building

As more and more franchisees initiate their Pay Per Click campaigns with Qiigo, a full-service online advertising company and a required vendor, more and more success stories are developing.

One such success story is the O’Fallon, Missouri location, which implemented its PPC campaign on June 1. Since switching from a previous vendor, Eddie Merabet’s store revenues increased 180% from $1,600 to $4,600. Drawing success from keywords such as ‘blood test’, ‘DNA blood’ and ‘STD’, the O’Fallon location is pleased with the notable improvements in results.

“I have seen a very dramatic change from my previous campaign and vendor. I am getting are very solid leads,” said Merabet. “This is exactly what I wanted from a PPC campaign. Although I was skeptical at first, Qiigo has delivered on everything they have promised. I would recommend Qiigo to any franchisee.”

Merabet is able to verify that his leads were generated by his Qiigo PPC campaign by actively managing his store’s call dashboard, which is given to each store that starts a campaign. This real-time system updates as calls are received and provides useful information including reverse look-up caller ID, time and duration of each call, call status and call recording. Qiigo account holders are able to use this valuable information to make strategic staffing and marketing decisions, and most importantly, measure return on investment.

Unlike other providers, Qiigo’s PPC solution is adjusted on a daily basis by its superior automated system. Through constant monitoring, Qiigo can provide maximum value (cost per click) among all franchisees without the risk of bidding against other ALTN locations, or paying too much for each click. In addition to its comprehensive dashboard, Qiigo’s PPC data is integrated with our new Sugar Customer Relationship Management system, which will be available system-wide over the next few months. Your PPC information will help you determine which “keyword” is resulting in a sale (down to the transaction level), as well as keeping valuable customer data (including zip codes, phone number, etc.) to enhance your other marketing efforts. Qiigo provides an easy to understand system that allows you to easily navigate the often confusing world of online advertising (specifically, PPC).

But it’s all about results, or in marketing’s case, leads (or phone calls). It is estimated that your PPC campaign with Qiigo – given a $1,000 budget – will typically deliver 80 inbound calls per month. With your trained Medical Assistant and commitment to customer service, most of these calls will result in a sale, which will increase your revenues. Qiigo’s system offers accountability for every dollar spent, helping you maintain a profitably business.

“Utilizing a single PPC vendor allows ALTN franchisees to leverage the power of the group and take advantage of economies of scale. As franchisees and Qiigo continue to work together, everyone will benefit from the collective knowledge and experience of the group. Additionally, individual franchisee locations will benefit from a lower monthly management fee as more franchise locations sign up and will no longer compete against each other for the click, thus driving down their Cost Per Lead. Furthermore, this consolidated PPC effort will protect the brand and better yet, increase leads at the store level by as much as 10-20% or more depending on the territory,” said Qiigo President Rick Batchelor.

Sarasota’s PPC Program Brings Instant Success

After purchasing the Sarasota store early last month, owner Patrick McManus is having success with ANY LAB TEST NOW®’s new Pay Per Click (PPC) partner, Qiigo. His PPC campaign began the same day his store opened (June 1), and the phone calls flooded in.

Any Lab Test Now Building

“Partnering with Qiigo has been great. Everyone there has gone above and beyond to help me get started and answer all my questions,” says McManus. “I knew that having a solid PPC campaign in place was important. Working with the team at Qiigo was absolutely the right decision. I couldn’t ask to work with a company with a better philosophy or quality product!”

In the first two weeks, the Sarasota PPC campaign generated over 45 leads with an average cost per lead of $7.66. From a small business standpoint, Cost Per Lead (CPL) is the most important metric because it means an action has been taken – the customer has made a phone call after clicking on the ad. On the contrary, Cost Per Click (CPC), another common metric, means the user “clicked on the ad” (the ad you paid for it), but no ‘action’ was taken. In comparison with PPC, the cost per lead for direct mail can exceed $38 per lead.

Qiigo specializes in centralized PPC and Search Engine Optimization (SEO) management for franchise companies. As part of the relationship, Qiigo offers ANY LAB TEST NOW franchisees dedicated support, full integration with our soon-to-launch SugarCRM system, extensive real time tracking and reporting features (built into the system), call tracking (which records the phone number), incoming call for training and quality control, and reverse look up. The tracking data also tells franchisees which zip codes callers are coming from, providing insight for future marketing strategies and possible location expansion. One of the best features with Qiigo is its ability to help franchisees in the same city save money by preventing them from bidding their PPC campaigns against each other.

Because of the myriad of benefits with this fully integrated solution, Qiigo is a required PPC vendor. If franchisees are currently involved with another PPC vendor, it is recommended to honor the duration of your contract and migrate over to Qiigo after its completion. For franchisees using another Pay Per Click vendor, those who sign up with Qiigo before August 1 will have their Set Up fee waived – a $300 value!

To get started with Qiigo today, please call our dedicated account service representative, Zach Dickens at (678) 999-3941.